If you have a need for printed materials, you will need to know the difference between offset and digital printing. Both methods are highly effective and produce excellent quality. The size of your job, though, will most likely determine which method is best for you.

Offset printing uses aluminum plates to transfer an image onto a rubber “blanket,” which rolls the image onto a sheet of paper. The ink is not transferred directly onto the paper, thus the name “offset printing.” These presses take some time and effort to set up, but they are extremely efficient. If you need large quantities (school newspaper, thousands of church bulletins), you need offset.

• The more you print, the cheaper the price per unit
• You can use a variety of paper types and custom finishes
• Custom inks are available
• Great detail and color

Digital printing uses options such as a toner or liquid ink. If you print lower quantities – 100 flyers or 20 business cards – the ink often shines. Digital printing allows you to insert a unique name, address or other piece of information on each unit. If you need smaller quantities, go with digital.

• Low setup costs for short runs
• Print on demand – what you need, when you need it
• Black and white printing is inexpensive